10% Difference Project - Great Herr x ActivateHer

Our true north at Great Herr is to empower young girls through sport. When we were approached by Adele Bruggeman, founder of ActivateHer on potentially getting involved in her prospering sport non-profit organisation, it was an immediate YES.


With this being said we are proud to bring to you the 10% Difference project in partnership with ActivateHer

ActivateHer is a sports development organisation in Cape Town, South Africa, founded in January 2018, which provides sporting opportunities and
leadership development for girls and young women. Using the power of
sports, ActivateHer translates what is played on the field or the court into
continued learning about health, wellness, and life skills development.


ActivateHer operates in Khayelitsha, the largest township in the Western Cape, to provide interactive after-school sports, health, and leadership development
programming. Through ActivateHer’s exposure to sports, girls
are able to learn in a safe and positive environment about working with a
team, the values of communication, and how to be a leader for their schools
and communities.

ActivateHer currently hosts three sports programmes: the pre-primary
MoveHer Programme (girls 3-7), the primary school PlayHer Programme
(girls 8-12), and the high school LeadHer Programme (girls 13-18). Each
programme runs on a weekly basis from January to December.

The MoveHer Programme for girls primarily focuses on exposing girls to yoga, gymnastics, song and dance to explore their bodies abilities through motor skills development, strength development and balance coordination. The intermediate phase PlayHer Programme introduces girls to a range of sports through a multi-sport focused curriculum. The senior phase LeadHer Programme provides an after school and weekend space for girls to access holistic health education and interact with positive female role models, learning how to lead healthy lifestyles as young women, through both education and sports development.

For more information on each programme, click here.

In support of this incredible organisation and the work they are doing, Great Herr commits to donating 10% of each Scrunchie product sale to ActivateHer.  Every time you buy a Scrunchie, you can make a 10% difference to young girls in the ActivateHer programme. 

With the establishment of this project to support an organisation doing transformative work in communities in need, we hope ActivateHer can grow and gain more support from South Africa.

To donate to ActivateHer, visit their Given Gain donation page here. To get into contact with Adele, you can email her on adele@activateher.org. 


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